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Why does Professional Photography cost what it does?

I totally understand professional photography is a lot of money but hopefully an expense that feels absolutely worth it. My prices include VAT and every booking takes at least 5 hours of work in total including travel, session time and hours of very dedicated and experienced editing time.  I put every ounce of energy I have into my time with each family and then, when home and back to my desk,  I go through the pictures one by one, choosing the most beautiful of your images for you. Over the following weeks I go through each picture individually and use my years of editing expertise to finish the image and perfect the light, colour, mood of the picture and edit out all the little creases, marks, snots, bruises, stray hairs, and anything that distracts from the image.  That's why people love my work...It's because of the energy and expertise I bring. I am a pro at working with children and babies and this comes with practice and experience. You will have these beautiful images of your family forever and I hope it's a lovely experience that will stay with you and your family for years to come. 

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